This is an interesting question. If you are not sure, I would check which of the chips has faster edge and I would place the series termination resistor closer to it.
In reality, I have seen both (placing series termination on the beginning and at the end). For example:
- in many reference designs, series termination resistors for bidirectional pins are placed close to the CPU / FPGA
- however, if you have a look at SODIMM memory modules, you will notice, the data line series termination resistors are there - close to memory chips.
If the connection is more complex (more chips on one bus), I would probably simulate it and try to find the best position, for example have a look at this thread:
http://www.fedevel.com/designhelp/fo...ecommendations...
is always a good practice put a termitation, even if at last you put a 0ohm resistor, with no signal integrity problem ...If you are not sure, I would recommend to use the resistors.